Keyword Research Services

Keyword Research & Demand Reports

Unlike the technical elements of search marketing, effective keyword research revolves around customer understanding and behavior - concepts that have challenged even the most seasoned marketing professionals since advertising and marketing began. It is a topic easily learned by beginners in search engine marketing and by far one of the hardest to master. Our industry leading keyword research services capture the dynamic relationship between brand and culture, enabling you to better target your target audience.

Beyond the Keyword Basics

Keyword research is more than simply using tools to uncover how often specific terms are used by searchers. We take the time to analyze your business, your target demographic, and your competition to discover the exact keywords that will result in the highest return on investment. By focusing on the intention of the searcher behind the keyword phrase, we can help you align your messaging to the search demand and drive both traffic and conversions.

Identify Market Trends

Discovering the language your potential customers are using to describe your products or services is not only valuable in your search marketing campaigns, it's also an excellent tool to identify market trends. Search query statistics can provide you unparalleled insight into market demand, helping you better align your offerings and messaging to emerging trends.

Our consultants have helped literally hundred of companies discover more profitable keywords and better understand their customers' needs, contact us today to learn how Artisan can help you.